Due to the rapid expansion of technology over the past decade, hypermedia instructional programs have become commonplace in both educational and business markets. New technologies such as MMS, podcasting, and social networking are booming. In contrast to more traditional environments, technology offers greater opportunities for interactivity and learner control. Many computer applications, especially asynchronous computer-mediated communication such as email and electronic bulletin boards, promote interactive learning.
With the booming growth of technology, blogs have become another platform for PR practitioners and businessman promotes their products and services. A blog is an online journal that users can continuously update, in their own words, online. Blogs utilize a simple interface to make it easy for any user to construct, without having to understand HTML or web scripting. Thus, anyone who can create a basic Microsoft Word document can create and maintain a blog. In addition, users can even add pictures or audio files to enhance their blog’s attractiveness.
Furthermore, a blog is interactive in the sense that readers can respond with comments in just a few steps. This is the most important thing in PR activities, two-way communication. We would know the feedback from customers or readers regarding what we have posted on it. Most blogs on the Internet are personal or journalistic. However, there have been increasing numbers of people using blogs in business or marketing purposes.
Blogs are well suited to serve as online journals for users to promote anything. It also can be used for a company to communicate with their stakeholder beyond their business field. In terms of online marketing, users or organization could use blogs as an electronic portfolio. Hence, blogs could be used to monitor markets as well as to encourage interaction among stakeholder/customers and organization.
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