Hollaa....

Yes......the official blog created. To be updated 'player' in the media & entertainment industry, new media element should be added. Blogs, social networking and website helps in doing marketing. New products, promotion and any PR activities will be more effective through online. No barriers, anytime, anywhere & cost effective. This is the good thing about the transition from old media to new media. Erm....here are some of the benefits of new media:

New Media provides many benefits to end-users:

High impact with a potentially sensual and compelling interactive experience through the use of spoken word, animation, graphics and video.

Freedom of choice through interactivity. Users like to feel in control and not be forced down a particular route. We like to browse.

Usefulness because users value quality information delivered in a properly organised and easily understood fashion.

Instant availability from the desktop PC, the laptop, or even WAP phone, Pocket PC or Ipad.

New Media also provides many benefits for those who commission them:

Kudos through the use of innovative media.

Effectiveness, which is doubled by using sight and sound, compared to sight or sound alone, as in old media.

Appropriateness through the ability to deliver as much or as little information as the user requires in order to be convinced.

The capability to sustain long term relationships with customers, without the need to visit.

Expandability as needs develop or change. New parts can be added, or old areas amended with reasonable ease


There are more advantages of new media with individuals perceptions. For me, new media has brought great impact to the new marketing way in business. Easier, faster and cheaper.