Why Blogging? part II

The use blog help me in doing PR activities. Blogs support two-way communication, cost effective, no boundaries and no time limitation. At the same time, they are effective in reaching out to the customers in no time spreading awareness at the fastest rate. With this, the expenses are always in control since this medium is highly cost effective. Also, there are some other points that blog help me in doing PR activities as well as marketing tool for my company.

• Wide Spectrum of Audience: A blog caters to a large group of audiences at a given time. The visibility of your company or brand is increased on the Internet. This leads to the generation of new customers which otherwise either would be very expensive or not possible via traditional marketing methods. When it comes to a blog, there is no limitation or boundaries defined by geography. So, the range of customers is highly increased which means increased sources for business and revenue.

• Highly Cost Effective: Blogging definitely costs the lowest of all the tools used in marketing. All that one needs to do is to purchase the domain and the hosting space which can be bought at a very nominal price or just use the free domain and hosting with free of charge but limited interface and application supports. On the other hand, traditional modes such as the print and the electronic media are highly expensive. Also, the options available are comparatively less.

• Instant Response: The biggest advantage in blogging is that the feedback is immediate. This could be either with respect to your product or service or a general opinion from the customers. It would be a matter of a few days before your newly launched product or service would be known far and wide. This prompt awareness would act in your favor. If your product is good, recommendations would definitely add to the sales. This also helps in building a good reputation amongst the customers.

• Detailed Overview: A blog helps to give a better overview of your business which is not possible via traditional marketing tools. When it comes to traditional marketing, maximum that is possible is a façade the entire product or service in question. However, when it comes to a blog, you can have endless pages giving each and every facet about your product or service. This caters to all aspects that a customer might want to know.

• Understanding Customers: Here, the customers can directly interact with the organization. This gives the organization to a better chance to understand their audiences. The interaction here is somewhat personal. So, a satisfied customer means ten new customers without putting any efforts.