Why Blogging? part II

The use blog help me in doing PR activities. Blogs support two-way communication, cost effective, no boundaries and no time limitation. At the same time, they are effective in reaching out to the customers in no time spreading awareness at the fastest rate. With this, the expenses are always in control since this medium is highly cost effective. Also, there are some other points that blog help me in doing PR activities as well as marketing tool for my company.

• Wide Spectrum of Audience: A blog caters to a large group of audiences at a given time. The visibility of your company or brand is increased on the Internet. This leads to the generation of new customers which otherwise either would be very expensive or not possible via traditional marketing methods. When it comes to a blog, there is no limitation or boundaries defined by geography. So, the range of customers is highly increased which means increased sources for business and revenue.

• Highly Cost Effective: Blogging definitely costs the lowest of all the tools used in marketing. All that one needs to do is to purchase the domain and the hosting space which can be bought at a very nominal price or just use the free domain and hosting with free of charge but limited interface and application supports. On the other hand, traditional modes such as the print and the electronic media are highly expensive. Also, the options available are comparatively less.

• Instant Response: The biggest advantage in blogging is that the feedback is immediate. This could be either with respect to your product or service or a general opinion from the customers. It would be a matter of a few days before your newly launched product or service would be known far and wide. This prompt awareness would act in your favor. If your product is good, recommendations would definitely add to the sales. This also helps in building a good reputation amongst the customers.

• Detailed Overview: A blog helps to give a better overview of your business which is not possible via traditional marketing tools. When it comes to traditional marketing, maximum that is possible is a façade the entire product or service in question. However, when it comes to a blog, you can have endless pages giving each and every facet about your product or service. This caters to all aspects that a customer might want to know.

• Understanding Customers: Here, the customers can directly interact with the organization. This gives the organization to a better chance to understand their audiences. The interaction here is somewhat personal. So, a satisfied customer means ten new customers without putting any efforts.

Why Blogging?

Due to the rapid expansion of technology over the past decade, hypermedia instructional programs have become commonplace in both educational and business markets. New technologies such as MMS, podcasting, and social networking are booming. In contrast to more traditional environments, technology offers greater opportunities for interactivity and learner control. Many computer applications, especially asynchronous computer-mediated communication such as email and electronic bulletin boards, promote interactive learning.

With the booming growth of technology, blogs have become another platform for PR practitioners and businessman promotes their products and services. A blog is an online journal that users can continuously update, in their own words, online. Blogs utilize a simple interface to make it easy for any user to construct, without having to understand HTML or web scripting. Thus, anyone who can create a basic Microsoft Word document can create and maintain a blog. In addition, users can even add pictures or audio files to enhance their blog’s attractiveness.

Furthermore, a blog is interactive in the sense that readers can respond with comments in just a few steps. This is the most important thing in PR activities, two-way communication. We would know the feedback from customers or readers regarding what we have posted on it. Most blogs on the Internet are personal or journalistic. However, there have been increasing numbers of people using blogs in business or marketing purposes.

Blogs are well suited to serve as online journals for users to promote anything. It also can be used for a company to communicate with their stakeholder beyond their business field. In terms of online marketing, users or organization could use blogs as an electronic portfolio. Hence, blogs could be used to monitor markets as well as to encourage interaction among stakeholder/customers and organization.

Photography as moments library

Kelekatu Photography is a team of photographers that provides individuals and couples the opportunity to capture their most memorable moments. The era of the digital camera has added more edge to the process and helps in providing our clients the cutting edge technology that captures the sharpest and most vivid images.

Kelekatu Photography is an inventive powerhouse of images that tells the story of events in vivid enchanting details. The photographs tell the real story, and the photographers are conscious of not being too obtrusive and allowing the events to unfold in its natural form.

Our specialty is photojournalism – which means capturing images to stress on the importance of the moments and the emotions connected to it. They place equal importance on letting the events take its natural flow and shape and keeping staging and positioning to a bare minimum.

Previous work

This is my work during last Hari Raya. The music video been shot during fasting month. Almost 'tak tahan puase'. hehehe. This video been aired during last Hari Raya on TV1 & TV2.

Some of Kelekatu's masterpiece

We had shot some music videos before. Below are some of them. Any comments are most appreciated;). Feel free to contact us if you want to ask for our professional services regarding video productions or photo shoots.

Facebook as a marketing tool

Facebook is the most popular social website today. It has surpassed Google's No. 1 ranked. That’s why we at Kelekatu Studios has make use of this phenomenon as our marketing agent. It’s free of charge and easier to manage. Above are some of the screen captures from our Facebook fan page. This application helps us in doing marketing for our products and services. There’s a lot of advantages of this social website as the marketing tool in business. Below i’ve listed some of the techniques to use Facebook as a marketing tool for your business.

Techniques blog to attract traffic to your business or website.

1. Build Network Partners

Create a network through this social website. Add people to your FB account. Join groups related to your business so that it is easier for you to get some potential friend list.

2. Always update your Facebook

Update your status every day. Your goal is to attract people to your message so that they will view your profile to know more about you.

3. Build business page

Facebook has an application to create group page. Use this and create your own business page. Then, add your friends into this group/fan page. Any promotions regarding your business can be updated here.

4. Use picture or photo campaign

Don’t forget to post pictures or web banner to capture attention.

5. Import posts from your blog

Import your blog posts. If you have a blog, import your blog RSS feed to Facebook. Up to publish articles in the feed as a note up automatically.

6. Post comments on popular groups.

Visit popular Facebook groups that you have joined regularly and post comments. Just like blog comments or forum posting, Facebook comments on popular groups will attract attention to your name and profile. Add something valuable or post a link that adds value to the topic under discussions.

Hollaa....

Yes......the official blog created. To be updated 'player' in the media & entertainment industry, new media element should be added. Blogs, social networking and website helps in doing marketing. New products, promotion and any PR activities will be more effective through online. No barriers, anytime, anywhere & cost effective. This is the good thing about the transition from old media to new media. Erm....here are some of the benefits of new media:

New Media provides many benefits to end-users:

High impact with a potentially sensual and compelling interactive experience through the use of spoken word, animation, graphics and video.

Freedom of choice through interactivity. Users like to feel in control and not be forced down a particular route. We like to browse.

Usefulness because users value quality information delivered in a properly organised and easily understood fashion.

Instant availability from the desktop PC, the laptop, or even WAP phone, Pocket PC or Ipad.

New Media also provides many benefits for those who commission them:

Kudos through the use of innovative media.

Effectiveness, which is doubled by using sight and sound, compared to sight or sound alone, as in old media.

Appropriateness through the ability to deliver as much or as little information as the user requires in order to be convinced.

The capability to sustain long term relationships with customers, without the need to visit.

Expandability as needs develop or change. New parts can be added, or old areas amended with reasonable ease


There are more advantages of new media with individuals perceptions. For me, new media has brought great impact to the new marketing way in business. Easier, faster and cheaper.